Dani Perez · Senior Product Designer

Dani Perez

Senior Product Designer



I am a highly motivated and forward-thinking Product Designer with the ability to generate ideas and solve problems in digital products.

I have over 12 years working experience on a variety of digital projects across different industries for some of the top brands, including Admiral Group, Ogilvy, TK Maxx, Ted Baker, NBCUniversal, Discovery Networks and Expedia Group.

During this time, I have been challenged to adapt and showcase different skills; UI / UX, infographic design, digital illustration, email marketing design and data visualisation, amongst others.

I specialise in User Interface Design (UI) with high attention to detail and pixel perfect approach, solving complex problems on digital products through User Experience (UX); from design research, user flows, wireframing, prototyping and testing.

I work on features from conceptual ideas to final visual design across multiple platforms from browser and mobile apps to connected devices. I use my design skills and technical knowledge to improve the way that digital products work, look and feel.

Read what it is like to work with me

"I had the pleasure of working with Dani for 2 years. He was a fantastic addition to my design team within NBCUniversal International Digital.

As part of the team, he would help mentor our intern and always be willing to help out. He was efficient in his design work, delivering on time and to a very high standard. Dani lead the Hayu design work for a year, which he had a fantastic client relationship. He would always be thinking of ways to help the product and create a better design approach. Also, Dani was a huge positive influence on the team, he’d walk into the office with a smile on his face."

Rob Cope. Creative Director at NBCUniversal

"Dani proved to be one of the most caring, efficient and talented UI designers I've worked to date.

He treated all the projects as his own and was also able to establish a fluent communication with the technical team - by listening to feedback, adapting the functional design to the system requirements and working closely with other elements of the business."

Diogo Silva. Frontend Developer at Sainsbury's

"Dani was always a positive and uplifting presence in the team - with an attention to detail that is unmatched! I learned a lot from working together and have no doubt he would be a great asset to any team.."

Elena Walton. Senior Product Designer and UX Consultant

"Dani is very talented, his drive a creativity are outstanding, not to mention that he is a good team player. He is good at coming up with ideas, and was able to translate all our briefs into beautiful artworks."

Daria Fennelly. SEO & Content Manager EU at JustFab

"He is an awesome designer always looking to design with an user perspective for the target channel the content will be consumed through. He can follow a strict and also free-thinking brief bringing new ideas and options to the design to not just deliver what is required, but also push beyond that and deliver great designs that showcase the product."

Thomas O'Halleran. Product Manager at GAN

Skill set

- Product Design

- Responsive Web Design

- TV Interface Design

- Iconography Design

- Interaction Design

- User flows and UX wireframing

- Prototyping

- User Testing

Download Portfolio here
*Product design process portfolio only on request.

Contact Me